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ETIHAD STAFF, THIS ONE IS PERSONAL.
If you know what A6-APA means… you already understand why this is different. At the end of June, we will ship the first 10 pieces of our A380 Limited Edition watch. Not 100. Not 50. Just 10! This isn’t just another watch. This is a timepiece that contains a genuine piece of aircraft skin from one of the most iconic aircraft ever to fly for Etihad Airways. This is a story you’ve lived. A machine you’ve walked through. An aircraft that changed commercial aviation forever. A6-AP
May 181 min read


BEHIND THE SCENES: THE NEXT CHAPTER OF AIM WATCHES IN THE UAE
Hello there, Over the past few weeks at the company, it’s been full throttle behind the scenes. Our team has been deep in development, refining details, testing prototypes, and pushing forward on what’s shaping up to be one of our most exciting chapters yet. We’re currently preparing three all-new models, each with its own story, identity, and connection to aviation heritage. While we’re not ready to reveal everything just yet, we can say that each piece is being designed wit
May 51 min read


SUPERSONIC
The response has been incredible! Over the past few weeks, since announcing the upcoming Concorde Project, we’ve been genuinely blown away by the response from collectors, aviation enthusiasts, and members of the wider aviation community around the world. What started as a quiet reveal quickly turned into one of the strongest waitlist responses we’ve seen to date. The passion, messages, and support for this project have confirmed what we already believed… the legend of Conco
Apr 201 min read
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