The story so far!
As an airline pilot, I’ve always been fascinated by the legacy of the aircraft we fly, especially once their journeys end.
I set out to build a watch brand that gives these incredible machines a second life. Incorporating actual parts from retired airliners into every timepiece.
The Alpha Series (Airbus) was our first project, an icon of aviation, and one I am proud to fly. Each AIM watch contains a certified piece of a decommissioned A380 and is hand-built over 90 days in La Chaux-de-Fonds, Switzerland, the home of fine watchmaking.
This is just the beginning.
Thanks for being part of the journey!
Greg
Flying the A380 is more than just a job—it’s a privilege. Over the years, I’ve realised that as pilots, we share a deep connection with this incredible aircraft. And we all have one thing in common: the need for a special timepiece that reflects what we fly.
That’s how my passion for designing and building watches began. Every order marks the start of a new build, and what makes these watches truly special is the piece of aviation history inside—a piece of authentic aircraft skin from a decommissioned A380, bringing a real connection to the aircraft we love.
This isn’t just a watch—it’s a tribute to the A380 and the pilots who fly it. Thank you for joining me on this journey and for your support.
Greg
A Timepiece Crafted from Aviation History.
Crafted with a certified piece of an A380-800.
It Takes Time!
Each AIM watch is meticulously hand-assembled in La Chaux-de-Fonds, Switzerland, the heart of traditional Swiss watchmaking.
Due to the level of craftsmanship involved and pre-orders sold out. The current waitlist time is approximately 3 months for each timepiece. This ensures every watch meets our exacting standards of precision, quality, and detail.
You can join the waitlist below buy filling in the pre-order form. We will then contact you with a payment link once we can confirm we have the capacity to take your order.
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The ⍺ series
• Swiss-Made Automatic Movement – Click here for detail
• Glass Display Case Back – Showcasing the movement in action
• Authentic A380 Aircraft Skin – Incorporated for a unique aviation touch
• Barber’s Pole-Inspired Second Hand – A nod to classic aviation aesthetics
• PFD-Inspired 10 & 2 Markings – Designed for intuitive readability
• Individually Numbered – Limited edition (001–380)
• Premium Leather Strap – With red stitching
• Rotating 360º Bezel – Functional and sleek black finish
• Designed in the UAE, Manufactured in Switzerland
• Luminova – Enhanced visibility blue/green lume for night operations
• 10 ATM Water Resistance – Withstands depths of up to 100 meters
• Optional Personalised Engraving – Make it uniquely yours
• 2 Year Warranty
• Worldwide Shipping
AED 12980 ($3530 Approx)
Key Features
Add yourself now.
Waitlist time for fully built watch is approximately 3 months/90 days.