OUR PROMISE
Every AIM watch is subjected to rigorous tests to ensure its precision and reliability.
Our confidence in the quality of our craftsmanship and attention to detail, allows us to offer a TWO YEAR INTERNATIONAL guarantee on all our watches.
SERVICING
TO ENSURE OPTIMAL PERFORMANCE AND LONG-TERM RELIABILITY, WE RECOMMEND SERVICING YOUR AIM WATCH EVERY 3–4 YEARS.
LIKE ALL FINE SWISS MECHANICAL MOVEMENTS, REGULAR MAINTENANCE HELPS PRESERVE ACCURACY, LUBRICATION, AND OVERALL FUNCTIONALITY.
SERVICING SHOULD BE CARRIED OUT BY AN AIM-APPROVED SERVICE CENTRE TO KEEP YOUR TIMEPIECE OPERATING AT ITS BEST FOR GENERATIONS TO COME.
FAQ
AIM sources authentic historical aircraft materials from a variety of specialist aviation suppliers, collectors, retirement programmes, aircraft parting facilities and international auctions around the world.
All of the aircraft components used within our watches originate from retired aircraft with documented operational histories and registrations.
In certain cases, AIM acquires aviation artefacts through globally recognised auction houses and aviation memorabilia sales. For example, components used within our upcoming Concorde project were sourced from original British Airways Concorde artefacts sold through auctions including DoveBid.
Because of the historical nature of these materials, every aircraft insert carries its own unique markings, texture, patina, and character, making every AIM watch slightly different from the next.
At AIM, our goal is to preserve pieces of aviation history and give legendary aircraft a second life through mechanical watchmaking.
Ordering online is 100% secure. Our website is protected by Secure Sockets Layer (SSL) encryption technology. SSL encrypts sensitive details such as login credentials, social security numbers, and bank information so that unauthorised users cannot interpret and use the data, even if hacked or intercepted.
We've successfully delivered watches to many happy customers, and deliver around the world. You're in safe hands.
Shipping is made via DHL or FEDEX and requires signature on receipt and is fully insured.
We use Stripe and accept all major credit cards including Visa, Mastercard and Amex. We also accept PayPal, Apple pay, Google pay, Shop pay, Union pay, Diners Club and Klarna via Stripe.
We offer free shipping worldwide.
Orders are dispatched direct from our workshop in La Chaux De Fonds, Switzerland, and delivery is made by DHL or FEDEX, signed on receipt.
In-stock products are typically dispatched within one (1) business day.
Due to the bespoke and limited-production nature of AIM products, including custom engravings, personalized configurations, and pre-order pieces, fulfilment timelines may vary.
Current made-to-order and pre-order models typically require approximately 30 days for production and dispatch unless otherwise stated.
Customers are strongly encouraged to contact AIM prior to purchase to confirm stock availability and estimated delivery timelines in order to avoid potential delays.
All delivery estimates are approximate and not guaranteed. Delays may occur due to manufacturing schedules, supplier availability, customs processing, or courier disruptions beyond AIM’s reasonable control.
Typical delivery times via DHL and Fedex:
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USA - 3-5 Days
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EU - 3-5 Days
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Middle East 3-7 Days
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Rest of World - 5-7 Days
Occasionally a parcel can be slightly delayed by customs, as disappointing as this can be, it is outside of our control and we thank you for your patience.
If you have any concerns about custom delays, email info@aimwatches.com and we will make enquires on your behalf.
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Yes. Every AIM watch includes a 14-Day Inspection Period from the date of delivery.
We understand that purchasing a watch online is a significant decision. If, upon receiving your watch, you decide it is not right for you, simply contact us within 14 days to arrange a return.
To be eligible for a refund, the watch must remain unworn and be returned in its original condition, including all packaging, certificates and accessories.
Our goal is simple: we want every AIM owner to be delighted when they open the box.
For full T&C please see below.
Yes, although AIM watches are typically delivered on premium leather or sailcloth straps, we can provide stainless steel bracelets for customers who prefer a metal strap configuration.
As many AIM releases are produced in limited quantities and may use different case configurations, bracelet availability can vary depending on the model.
If you would like your watch supplied with a stainless steel bracelet, please contact us prior to purchase and we will advise available options, pricing, and compatibility for your chosen piece.
AIM offers custom engraving on selected models, including caseback engravings, commemorative text, initials, dates, aircraft registrations, and other personalized details depending on available space and design compatibility.
Because many AIM watches are created as highly personal aviation heirlooms, engraving is a popular option for gifts, retirements, milestones, and commemorative occasions.
Please contact us prior to ordering to discuss engraving options, character limits, artwork compatibility, pricing, and production timelines.
Please note:
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Engraved or personalized watches may require additional production time.
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Custom engraved products are considered bespoke items and may not be eligible for return or exchange unless faulty.
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An automatic watch is a mechanical timepiece powered by movement rather than a battery.
Inside the watch is a complex system of springs, gears, and precision-engineered mechanical components working together to measure time. As you wear the watch throughout the day, the natural motion of your wrist causes a weighted rotor inside the movement to rotate. This rotor automatically winds the mainspring, storing energy which powers the watch.
Unlike quartz watches, automatic watches do not rely on electronic circuits or batteries. Instead, they are powered entirely through mechanical engineering and craftsmanship.
The AIM Alpha Series and Beta Series are powered by the Swiss-made Sellita SW200-1 automatic movement, a highly respected mechanical calibre known for its reliability, durability, and smooth sweeping seconds hand.
Automatic movements use energy generated by the natural motion of your wrist. As the watch moves, a weighted rotor inside the movement rotates and continuously winds the mainspring, powering the watch without the need for a battery.
Because mechanical movements are precision mechanical devices, accuracy can vary depending on factors such as:
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wearing habits,
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movement position,
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temperature,
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magnetism,
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and how fully wound the watch is.
The Sellita SW200-1 is typically regulated within an expected range of approximately +/- 12-30 seconds per day under normal conditions, although many examples may perform more accurately (usually +/-4-8 seconds per day) depending on regulation and usage.
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AIM Watch Company is an independent online watch brand with a registered business and trading licence in the United Arab Emirates.
Our international operations are managed through:
AIM Bespoke Watches Trading FZCO
Building 1A
IFZA,
Dubai Silicon Oasis,
United Arab Emirates.
Our time pieces are all made in our workshop which is in:
La Chaux De Fonds,
Neuchatel,
Switzerland.
We also maintain a European support and administrative address in Ireland for customer service and logistics support within Europe.
AIM operates primarily as a direct-to-consumer online brand, allowing us to work internationally with specialist suppliers, Swiss watchmakers, aviation partners, and customers around the world.
Our watches are designed in Dubai and produced in Switzerland, combining aviation heritage, modern design, and traditional Swiss mechanical watchmaking techniques.
AIM Warranty Policy
Every AIM watch is covered by a Two-Year International Limited Warranty from the date of delivery to the original purchaser.
Our warranty covers manufacturing defects in materials and workmanship occurring during normal use.
Should a defect arise during the warranty period, AIM may, at its sole discretion:
- Repair the watch;
- Replace defective components;
- Replace the watch with an equivalent model where appropriate.What Is Not Covered
The warranty does not cover:
- Normal wear and tear;
- Scratches, dents or cosmetic damage;
- Accidental damage;
- Water damage resulting from improper use;
- Damage caused by impacts, shocks or vibration;
- Damage caused by golf, shooting sports, mountain biking, climbing, motorsport or similar activities;
- Damage caused by magnetism;
- Unauthorised servicing or repair;
- Normal ageing of straps, seals or coatings;
- Variations in reclaimed aircraft materials.
Service & Repairs
Warranty assessments and repairs must be carried out by AIM or an AIM Approved Service Centre.
Unauthorised repairs or modifications may void the warranty.
AIM recommends servicing mechanical watches every 3–5 years through an AIM Approved Service Centre to maintain optimum performance and water resistance.
We want every AIM owner to be delighted with their watch.
If, upon receiving your watch, you decide it is not right for you, AIM offers a 14-Day Inspection Period from the date of delivery.
Return Requirements
To qualify for a return:
- You must contact AIM through the website contact form within 14 calendar days of delivery;
- The return must be approved by AIM before shipment;
- The watch must be unworn, unused and unaltered;
- All packaging, certificates, accessories and protective materials must be included;
- The watch must be returned in the same condition in which it was supplied.Return Shipping
Customers are responsible for all return-related costs, including:
- Fully insured shipping;
- Courier charges;
- Duties and taxes;
- Customs charges;
- Insurance costs.Approved returns must be shipped fully insured to AIM's designated inspection facility.
Inspection
All returned products are inspected upon receipt.
Returns may be refused if:
- The watch has been worn;
- Protective materials have been removed;
- Packaging or certificates are missing;
- Damage is present;
- Return conditions have not been met.
Original shipping costs, payment processing fees, customs charges and taxes are non-refundable.
Certain products including custom, personalised, engraved or bespoke pieces are non-returnable.
AIM ships worldwide using trusted international courier partners.
Delivery Times
Delivery estimates are provided in good faith but are not guaranteed.
Production schedules, customs processing and courier operations may affect delivery timelines.
Duties & Taxes
International customers are responsible for any duties, VAT, taxes, brokerage fees or customs charges imposed by their local authorities.
Risk & Delivery
Risk transfers to the customer once the shipment has been handed to the courier.
Customers are responsible for providing accurate shipping information.
AIM is not responsible for delays caused by customs authorities, courier networks, local regulations or force majeure events.
All shipments are insured during transit unless otherwise stated.
AIM respects your privacy.
We collect personal information necessary to process orders, provide customer support, fulfil warranty obligations and improve our services.
Information may include:
- Name;
- Address;
- Email address;
- Telephone number;
- Payment information;
- Order history.
We do not sell customer data to third parties.
Information may be shared with trusted service providers including payment processors, logistics providers, insurers and service centres where necessary to fulfil our obligations.
By using our website, you consent to the collection and processing of your information in accordance with applicable data protection laws.
For privacy-related enquiries, please contact:
AIM respects your privacy.
We collect personal information necessary to process orders, provide customer support, fulfil warranty obligations and improve our services.
Information may include:
- Name;
- Address;
- Email address;
- Telephone number;
- Payment information;
- Order history.We do not sell customer data to third parties.
Information may be shared with trusted service providers including payment processors, logistics providers, insurers and service centres where necessary to fulfil our obligations.
By using our website, you consent to the collection and processing of your information in accordance with applicable data protection laws.
For privacy-related enquiries, please contact:
